Digital Marketing Kickstarter Program
A perfect digital marketing training program for beginners to kick start their career in digital marketing.
Classes
Online Classes (Learn 15+ Modules)
Duration
3.5 Month Training cum Internship
Batch Starting
25th August (only 25 Seats)
Batch Days
Weekdays (Mon – Fri)
Course Fee
₹45,000/- (Easy EMI Available)
Our Kickstarter Program Curriculum
Chapter 1 : Orientation
- About Digital Marketing Grid
- About Trainers
- Roadmap to Skilled Digital Marketer
- Goal Setting
- Hackathon Milestones
- Student LMS Setup
Chapter 2 : Introduction to Digital Marketing
- Role of Digital Marketing
- Traditional vs Digital Marketing
- Core Concepts of Digital Marketing
- Scope of Digital Marketing
- 5 Steps to Create Digital Marketing Strategy
Chapter 3 : Finding Niche
- Identifying the Problem
- How to shift from a Generalized to Micro Niche
- Finalizing the Micro Niche
- Creating Business Positioning (Unique Selling Positioning)
- List of Top Niche Topics
Assignment – Hackathon 1 – Niche Clarity
Chapter 4 : Know Your Customer
- Understanding KYC
- Creating Buyer Personas
- Developing Unique Value Proposition & Key Benefits
- Creating Buyer Journey
Assignment – Hackathon 2 – Creating Buyers Persona & Journey on Finalized Niche
Chapter 5 : WordPress Website Development
- What is Domain, Hosting & Website?
- What is CMS?
- What is WordPress, Visual Builders & Plugins?
- Setting up Domain & Hosting
- Installing WordPress & Visual Builder
- Creating a Website architecture
- Developing WordPress Website
Assignment – Hackathon 2 – Building Niche-Based Website
Chapter 6 : Content Creation & Marketing
- Creating Content Strategy
- Creating Content Calendar(Monthly)
- How to do Copywriting?
- Learning CANVA for image designs
- How to create Ad Copies & Design
- Different Content Ideas
- How to do the podcast?
- Content Marketing KPIs
Assignment – Hackathon 3 – Creating Content Strategy & Calendar. Creating content as per the content calendar
Chapter 7 : Search Engine Optimization
- SEO Basics
- SEO Keywords Optimization and Setup
- Google Search Console
- Tag Manager
- On-Page Activities
- Technical SEO Activities
- Off-Page Activities
- Advanced Link Building Techniques
- Competitor Link Analysis
- SEO Auditing
- Google Algorithms
- Google Guidelines
- Google Reporting
Assignment – Hackathon 4 – Creating & Implementing SEO Strategy
Chapter 8 : Search Engine Ads
- SEM Overview
- PAY PER CLICK Overview
- Strategizing PPC Campaigns
- Market Analysis
- Ad writing Techniques
- Creating Effective Landing Pages
- Campaign Management
- Bid Management Plan
- Performance Tracking
- Testing
Assignment – Hackathon 5 – Creating Ad Copies, Creating, Landing pages & Running the ad campaigns
Chapter 9 : Social Media Management
- How to create Social Media Posts
- How to write Social Media Copywriting
- Quora
- YouTube
- Social Media Performance Tracking KPIs
Assignment – Hackathon 6 – Managing Social Media Accounts
Chapter 10 : Social Media Ads
- Facebook Ads Setup
- Facebook Business Setup
- Instagram Ads Setup
- Twitter Ad Setup
- Linkedin Ad Setup
- Budget & Bidding Management
- Performance Tracking KPIs
Assignment – Hackathon 7 – Creating Ads & Setting Up Ad Campaigns
Chapter 11 : YouTube & Display Advertising
- Fundamentals of Display Advertising
- Creating a YouTube Channel
- Optimizing YouTube Videos
- Understanding Google Display Network(GDN)
- Creating Display and Video Campaigns on Google Ads
- Measuring & Optimizing Display Campaigns
Assignment – Hackathon 11 – Setting up Display Ad Campaign
Chapter 12 : Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Marketing Automation
- Email Design
- Creating an Effective Email Campaign
- Testing and Optimizing an Email Campaign
Assignment – Hackathon 8 – Setting up your First Email Marketing Campaign
Chapter 13 : Landing page
- What Is A Landing Page?
- Homepage VS Landing Page
- Why LP important?
- Types Of Landing Pages
- Important Elements in LP
- Visual Hierarchy
- Passive & Action Colors
- AIDA
- How To Increase Readability And Conversions?
- Does Your Message Match?
- 3 Ways To Boost Your LP Conversion Rate
- Optimize LP For Mobile Phones
Assignment – Hackathon 9 – Creating Landing page for ad campaign
Chapter 14 : Google Analyitcs
- Fundamentals of Web Analytics
- Creating & Configuring Google Analytics Account
- Setting up Goals
- Measuring, monitoring & reporting GA data
Assignment – Hackathon 10 – Setting up Google Analytics
Google Ads Certifications
Google Analytics Certification
Hubspot Certification
Digital Marketing Grid Certification
Course Features
Duration: 3.5 months
Pass Percentage: 80%
15+ Modules
14+ Hackathons Assignments
5+ Live Projects
Batch Size: 25 Students
Internship Program
Our Digital Marketing Trainers
Hemant Panchratan
Hemant is one of our lead trainers & co-founder at Konvert Klicks Pvt. Ltd., a leading digital marketing agency in India situated in Bhopal. His 12+ years of experience in the domain of digital marketing is poured out when he’s teaching his students. Know More
Ankit Saxena
He is one of the lead trainers at Digital Marketing Grid and is also one of the founders at Konvert Klicks Pvt. Ltd. His years of experience and expertise are well reflected when he’s teaching, and he is strongly motivated to make the “Want-to-be-digital-marketers” into Digital Marketers. Know More
Top Skills You Will Learn
WordPress website development
Content creation
Digital strategy
Quality traffic & lead generation using SEO
Lead generation through paid marketing
Brand building & engagement using social media
Campaign perfromance tracking
Top Job Opportunities
SEO Expert / Executive
Google Ads / PPC / Paid Ads Expert
Content Writer / Copywriter
Social Media Expert
SEM Specialist
Content Strategiest
Email Marketing Specialist
Who Can do this Program
Under Graduates
Post Graduates
Job Seekers
Enterprenuers
Housewives
Minimum Eligibility Criteria
Bachelor's Degree
Future of a Digital Marketing Jobs in India (Facts)
“Digital Marketing Specialist” job is in the top 10 most in-demand jobs on LinkedIn
(source: searchenginejournal.com)
According to Goldman Sachs report, scope of advanced advertising profession in Indian market will ve $160 billion by 2025, which is multiple folds the current value
(source: TOI)
Indian advertising industry to grow 10.8 pc; to reach Rs 62,577 cr by end of 2021
(source: economic times)
E-commerce platforms provide an $8 billion market for digital ads in India.
(source: economic times)
The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2020)
(source: economic times)
Cut the Competition with these Digital Marketing Certifications
We provide you with more than 15+ certifications from industry leaders like Hubspot, SEMrush & Google. We provide our own course and 15 module completion certificates.
Course Completion Certificate
Google Display Ads Course Certification
HubSpot Certification
Google Shopping Ads Certification
Google Analytics Certification
Google Video Ads Certification
Google Search Ads Certification
Internship Certificate from Konvert Klicks
40+ Digital Marketing Tools
What Our Students are Saying?
Advantages of Joining Digital Marketing Grid
We provide you 100% practicle learning based on real projects with real implementation and generating real results.
100% Practical Learning
We assign with real projects which will grow as you move ahead with the learnings.
Gamified Learning
We conduct weekly hackathons to implement what you have learned so far in the course.
Classroom Training + Pre-recorded Videos
We provide classroom classes + pre-recorded videos which cover the all the important concepts.
100+ SOPs Templates and Workbooks
You will get access to 100+ ready to implement standard opreating procedures templates.
Agency-Styled Learning
Since we ourself run the digital marketing agency, Konvert Klicks, you will get the learning in the same manaer.
100% Job Assistance
We provide job assistance till you get placed in the company.
1-on-1 Doubt Clearance
We provide personalized doubt clearance sessions which will be conducted weekly after hackathons.
Weekly Mastermind Sessions
Digital Marketing Industry growing fast and keeping up with this is tough. So we do these session keep you up-to-date.
Opportunity to Get Hired within our Agency
Yes, we hired the people we train but for that you have go through the tough process evaluations.
Mock Interviews
we will arrange a series of mock interviews to get you accustomed to the standards of the industry.
Industry Certifications
We provide Google & hubspot certifications which will make you stand-out in the crowd.
Access the Our Digital Marketers Community
Even after you get placed, you can get benefited through the coummunity of implementors.
Short Mastery Courses
The short mastery courses are based on important topics we need detailed discussion. We have short courses on Canva, WordPress, Landing Pages, etc.
Free Digital Marketing Workshops
We conduct regular workshops on how you can build and grow your careers in digital marketing. These workshops are designed to help know about digital marketing.
Ready to get started?
Get start your career in the fastest-growing industry today.