Digital Marketing Kickstarter Program
A perfect digital marketing training program for beginners to kick start their career in digital marketing.
Classroom Classes + Recoreded Videos
3.5 Month Training cum Internship
100% Job Assistance
Weekday Batches (Mon-Fri)
Top Skills You Will Learn
WordPress website development
Content creation
Digital strategy
Quality traffic & lead generation using SEO
Lead generation through paid marketing
Brand building & engagement using social media
Campaign perfromance tracking
Top Job Opportunities
SEO Expert / Executive
Google Ads / PPC / Paid Ads Expert
Content Writer / Copywriter
Social Media Expert
SEM Specialist
Content Strategiest
Email Marketing Specialist
Who Can do this Program
Under Graduates
Post Graduates
Job Seekers
Enterprenuers
Housewives
Minimum Eligibility Criteria
Bachelor's Degree
Chapter 1 : Orientation
- About Digital Marketing Grid
- About Trainers
- Roadmap to Skilled Digital Marketer
- Goal Setting
- Hackathon Milestones
- Student LMS Setup
Chapter 2 : Introduction to Digital Marketing
- Role of Digital Marketing
- Traditional vs Digital Marketing
- Core Concepts of Digital Marketing
- Scope of Digital Marketing
- 5 Steps to Create Digital Marketing Strategy
Chapter 3 : Finding Niche
- Identifying the Problem
- How to shift from a Generalized to Micro Niche
- Finalizing the Micro Niche
- Creating Business Positioning (Unique Selling Positioning)
- List of Top Niche Topics
Assignment – Hackathon 1 – Niche Clarity
Chapter 4 : Know Your Customer
- Understanding KYC
- Creating Buyer Personas
- Developing Unique Value Proposition & Key Benefits
- Creating Buyer Journey
Assignment – Hackathon 2 – Creating Buyers Persona & Journey on Finalized Niche
Chapter 5 : WordPress Website Development
- What is Domain, Hosting & Website?
- What is CMS?
- What is WordPress, Visual Builders & Plugins?
- Setting up Domain & Hosting
- Installing WordPress & Visual Builder
- Creating a Website architecture
- Developing WordPress Website
Assignment – Hackathon 2 – Building Niche-Based Website
Chapter 6 : Content Creation & Marketing
- Creating Content Strategy
- Creating Content Calendar(Monthly)
- How to do Copywriting?
- Learning CANVA for image designs
- How to create Ad Copies & Design
- Different Content Ideas
- How to do the podcast?
- Content Marketing KPIs
Assignment – Hackathon 3 – Creating Content Strategy & Calendar. Creating content as per the content calendar
Chapter 7 : Search Engine Optimization
- SEO Basics
- SEO Keywords Optimization and Setup
- Google Search Console
- Tag Manager
- On-Page Activities
- Technical SEO Activities
- Off-Page Activities
- Advanced Link Building Techniques
- Competitor Link Analysis
- SEO Auditing
- Google Algorithms
- Google Guidelines
- Google Reporting
Assignment – Hackathon 4 – Creating & Implementing SEO Strategy
Chapter 8 : Search Engine Ads
- SEM Overview
- PAY PER CLICK Overview
- Strategizing PPC Campaigns
- Market Analysis
- Ad writing Techniques
- Creating Effective Landing Pages
- Campaign Management
- Bid Management Plan
- Performance Tracking
- Testing
Assignment – Hackathon 5 – Creating Ad Copies, Creating, Landing pages & Running the ad campaigns
Chapter 9 : Social Media Management
- How to create Social Media Posts
- How to write Social Media Copywriting
- Quora
- YouTube
- Social Media Performance Tracking KPIs
Assignment – Hackathon 6 – Managing Social Media Accounts
Chapter 10 : Social Media Ads
- Facebook Ads Setup
- Facebook Business Setup
- Instagram Ads Setup
- Twitter Ad Setup
- Linkedin Ad Setup
- Budget & Bidding Management
- Performance Tracking KPIs
Assignment – Hackathon 7 – Creating Ads & Setting Up Ad Campaigns
Chapter 11 : Email Marketing
- Email Marketing Fundamentals
- Tools and Strategy
- Marketing Automation
- Email Design
- Creating an Effective Email Campaign
- Testing and Optimizing an Email Campaign
Assignment – Hackathon 8 – Setting up your First Email Marketing Campaign
Chapter 12 : Landing page
- Email Marketing Fundamentals
- Tools and Strategy
- Marketing Automation
- Email Design
- Creating an Effective Email Campaign
- Testing and Optimizing an Email Campaign
Assignment – Hackathon 9 – Setting up your First Email Marketing Campaign
Google Ads Certifications
Google Analytics Certification
Hubspot Certification
Digital Marketing Grid Certification
Course Features
Duration: 3.5 months
Pass Percentage: 80%
25+ Modules
14+ Hackathons Assignments
5+ Live Projects
Batch Size: 25 Students
Internship Program
40+ Digital Marketing Tools
What People Are Saying
Meet Our Digital Marketing Trainers
Hemant Panchratan
Co-Founder & CEO of Konvert Klicks
Ankit Saxena
Co-Founder of Konvert Klicks
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