Pay Per Click
Module 1
Introduction to Search Engine Marketing(SEM)
4 readings
Reading: Introduction to Online Paid Advertising – Google AdWords
Reading: Comprehensive Keyword Research using Keyword Planner Tool
Reading: Importance of Broad Match, Modified Broad Match, Exact Match, Phrase Match, Negative Match keywords and how they work
Reading: Assessment 1
Module 2
Getting Started with Google PPC
5 readings
Reading: Google Search Network, Campaign Setup for Google Search Network
Reading: AdWords Ad Formats & Best Practices – text ads, mobile ads Writing Compelling Ad Copies – Do’s and Don’ts
Reading: Customer Targeting – AdWords targeting & best practices AdWords Bidding Setup & Budget Optimization Ad Extensions – Sitelinks, Location, Call, App, Callout & Review extensions
Reading: AdWords Performance Monitoring and Fine Tuning – conversion code integration, advance campaign analysis and best practices
Reading: Assessment 2
Module 3
Display Network
5 readings
Reading: Display Advertising Overview Display campaign setup
Reading: Image ads – creation of banners using Display Builders
Reading: Introduction to Display Planner tool Managed placements
Reading: Remarketing concepts
Reading: Assessment 3
Module 4
Traffic Analysis and Reporting
6 readings
Reading: Introduction to Traffic Analysis Tools – analytics code integration, goal setup and traffic stats analysis
Reading: AdWords Reports – generating various reports for clients and to analyze campaign performance
Reading: Overview of AdWords Tools and Usage – Ad Diagnosis tool, Change History tool, Conversion code integration
Reading: AdWords Billing & Payments
Reading: Conclusion and Assignment
Reading: PD Or Interview Skill
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Pay Per Click

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About this course

PPC, acronym for Pay per Click involves a two pronged approach touted as one of the most effective in digital marketing. Google AdWords are the handles by which a customer’s choice is identified.  Users rely on keywords to launch searches and land in websites and forums offering information about the keywords. Search engine marketing (SEM) involves using the exact keywords to lead users to your landing pages.

 

We offer one of the best Google Adwords training courses, drawing from the brilliance and expertise of our instructors. The advanced Google AdWords training content incorporates the very latest techniques and tools in use in industry. Our instructional concepts are different and unique.

 

Unlike institutions that still impart training on outdated plug-ins, tools and techniques, we at Digital Marketing Grid ensure that tools not in use receive only a fleeting reference, mainly to draw comparisons and to highlight the advantages of new tools.

 

With advanced Google Adwords training you will be better poised to place ads in websites to drive traffic to your site. Google has emerged, rather, remained as the search engine of choice for a large number of users, who look for products or services that are both common and unique.

 

The PPC training that we offer at our institute is not just another certification but the acquisition of a powerful skill set that will help participants to optimize and maximize the influx of visitors to site through PPC. With the best Google Adwords training you can easily aim to bring in a steady stream of visitors to the site you wish to promote.

 

PPC involves the use of techniques to target visitors either by way of promotion of a brand or launch of a brand, or to get a visitor to actually purchase products or services. Budgeting plays a crucial role and adequate knowledge of PPC is a must to understand the best way forward.

FAQs

Do you provide Placements?

Yes, we will line-up interviews for our classroom and online class trainees.

What kind of diploma/degree will you provide?

We offer digital marketing certification which will be recognized across India.

What is an Avg. starting pay package?

It varies according to experience. For non-experience candidate, it will be in between 2.4 LAC and 3.2 LAC. For experience candidate it depends on the number of years.

Can I just enroll in a single course? I'm not interested in the entire Specialization.

Yes, you can enroll for single courses. However, entire specialization will transform you into a complete digital marketer

What is the refund policy?

We don’t have refund policy.

What background knowledge is necessary?

You don’t require any background knowledge for this course.

Syllabus

PPC is a powerful mix of strategy, and technique to ride the powerful waves of search engines. With search engine marketing training from our center of excellence in Bhopal you can draw a blueprint that will look at various factors such as budgeting, target audience, the purpose of the campaign, the ideal ROI etc.

Module 1
Introduction to Search Engine Marketing(SEM)

4 readings
Reading: Introduction to Online Paid Advertising – Google AdWords
minutes
Reading: Comprehensive Keyword Research using Keyword Planner Tool
minutes
Reading: Importance of Broad Match, Modified Broad Match, Exact Match, Phrase Match, Negative Match keywords and how they work
minutes
Reading: Assessment 1
minutes
Module 2
Getting Started with Google PPC

5 readings
Reading: Google Search Network, Campaign Setup for Google Search Network
minutes
Reading: AdWords Ad Formats & Best Practices – text ads, mobile ads Writing Compelling Ad Copies – Do’s and Don’ts
minutes
Reading: Customer Targeting – AdWords targeting & best practices AdWords Bidding Setup & Budget Optimization Ad Extensions – Sitelinks, Location, Call, App, Callout & Review extensions
minutes
Reading: AdWords Performance Monitoring and Fine Tuning – conversion code integration, advance campaign analysis and best practices
minutes
Reading: Assessment 2
minutes
Module 3
Display Network

5 readings
Reading: Display Advertising Overview Display campaign setup
minutes
Reading: Image ads – creation of banners using Display Builders
minutes
Reading: Introduction to Display Planner tool Managed placements
minutes
Reading: Remarketing concepts
minutes
Reading: Assessment 3
minutes
Module 4
Traffic Analysis and Reporting

6 readings
Reading: Introduction to Traffic Analysis Tools – analytics code integration, goal setup and traffic stats analysis
minutes
Reading: AdWords Reports – generating various reports for clients and to analyze campaign performance
minutes
Reading: Overview of AdWords Tools and Usage – Ad Diagnosis tool, Change History tool, Conversion code integration
minutes
Reading: AdWords Billing & Payments
minutes
Reading: Conclusion and Assignment
minutes
Reading: PD Or Interview Skill
minutes

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