Complete Digital Marketing Course
Module 1
Overview of Digital Marketing
3 readings
Reading: Introduction to Digital Marketing
Reading: Current Scenario
Reading: Scope and Opportunities
Module 2
Search Engine Optimization
7 readings
Reading: Competitiors Analysis
Reading: Keywords Reseach and Analysis
Reading: On site Optimization
Reading: Local SEO Optimization
Reading: Technical Audit
Reading: Off-page Optimization
Reading: Assignment: Live Project
Module 3
Search Engine Marketing
11 readings
Reading: Introduction to SEM
Reading: PPC Strategizing
Reading: Keyword Research
Reading: Ad Copy writing Technique
Reading: Bid Management Plan
Reading: Landing Page Creation
Reading: Performance Tracking
Reading: Display Advertising
Reading: Re-Marketing
Reading: Mobile Advertising
Reading: Assignment: Live Project
Module 4
Social Media Marketing
10 readings
Reading: Introduction to Social Media
Reading: Understanding Social Media
Reading: Demystifying Facebook
Reading: Facebook Marketing
Reading: Understanding Twitter
Reading: Creating Twitter Marketing Strategy
Reading: Professional Network: Linkedin
Reading: Measuring Return-on-investment of Social Media
Reading: Planning Multi-channel Social Media Strategy
Reading: Assignment: Live Project
Module 5
Google Analytics
5 readings
Reading: Introduction to Web Analytics
Reading: Understanding Google Analytics
Reading: Real-Time, Audience, Acquisition
Reading: Behavior & Conversions
Reading: GAIQ Test
Module 6
Email Marketing
9 readings
Reading: Introduction to Email Marketing
Reading: Understanding Email Marketing
Reading: Deliverability in Email Marketing
Reading: Creating Emails
Reading: Landing Pages
Reading: The Mailing List
Reading: Blocklist & Spam
Reading: Metrics & Measurements
Reading: Assignment: Live Project
Module 7
Other Marketing Channels
6 readings
Reading: Mobile Marketing
Reading: YouTube Marketing
Reading: Online Reputation Management
Reading: Blogging
Reading: Doubt Sessions
Reading: PD Or Interview Skill
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Complete Digital Marketing Course

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Complete Digital Marketing Course

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About this course

The shift to digital marketing is inevitable. The number of organizations switching to digital marketing is swelling each day creating the need for specialists. However, digital marketing is an area of expertise that comes with the combination of the right tools and skills.

 

At Digital Marketing Grid, the emphasis is on being equipped to offer tangible solutions through a combination of the best tools. The digital marketing course in Bhopal that we offer is not just any other certification. It is your key to unlock the incredibly vast potential of digital marketing in Bhopal.

 

Bhopal is fast turning into a hub for digital marketing and we at DMG are acknowledged as one of the biggest contributors to the pool of digital marketing experts in Bhopal.

 

Our institute in Bhopal offers digital marketing courses that include the following:

  • Comprehensive overview of Digital Marketing
  • Concepts of designing & creating websites
  • Search Engine Optimization
  • Search Engine Marketing with special focus on Google AdWords/SEM/PPC
  • Social Media Optimization
  • Online Reputation Management
  • Content Marketing & Management
  • Google Analytics
  • Video Marketing
  • Email Marketing
  • Concepts of Google Adsense
  • Creative Writing/Blogging and its impact
  • Mobile Marketing
  • Freelancer opportunities
  • Brain storming sessions on Digital Marketing Strategy

FAQs

Do you provide Placements?

Yes, we will line-up interviews for our classroom and online class trainees.

What kind of diploma/degree will you provide?

We offer digital marketing certification which will be recognized across India.

What is an Avg. starting pay package?

It varies according to experience. For non-experience candidate, it will be in between 2.4 LAC and 3.2 LAC. For experience candidate it depends on the number of years.

Can I just enroll in a single course? I'm not interested in the entire Specialization.

Yes, you can enroll for single courses. However, entire specialization will transform you into a complete digital marketer

What is the refund policy?

We don’t have refund policy.

What background knowledge is necessary?

You don’t require any background knowledge for this course.

Syllabus

The course content is designed to equip participants to launch their careers with strong foundation and concepts, with innovative strategies and the most powerful tools.

Module 1
Overview of Digital Marketing

3 readings
Reading: Introduction to Digital Marketing
minutes
Reading: Current Scenario
minutes
Reading: Scope and Opportunities
minutes
Module 2
Search Engine Optimization

7 readings
Reading: Competitiors Analysis
minutes
Reading: Keywords Reseach and Analysis
minutes
Reading: On site Optimization
minutes
Reading: Local SEO Optimization
minutes
Reading: Technical Audit
minutes
Reading: Off-page Optimization
minutes
Reading: Assignment: Live Project
minutes
Module 3
Search Engine Marketing

11 readings
Reading: Introduction to SEM
minutes
Reading: PPC Strategizing
minutes
Reading: Keyword Research
minutes
Reading: Ad Copy writing Technique
minutes
Reading: Bid Management Plan
minutes
Reading: Landing Page Creation
minutes
Reading: Performance Tracking
minutes
Reading: Display Advertising
minutes
Reading: Re-Marketing
minutes
Reading: Mobile Advertising
minutes
Reading: Assignment: Live Project
minutes
Module 4
Social Media Marketing

10 readings
Reading: Introduction to Social Media
minutes
Reading: Understanding Social Media
minutes
Reading: Demystifying Facebook
minutes
Reading: Facebook Marketing
minutes
Reading: Understanding Twitter
minutes
Reading: Creating Twitter Marketing Strategy
minutes
Reading: Professional Network: Linkedin
minutes
Reading: Measuring Return-on-investment of Social Media
minutes
Reading: Planning Multi-channel Social Media Strategy
minutes
Reading: Assignment: Live Project
minutes
Module 5
Google Analytics

5 readings
Reading: Introduction to Web Analytics
minutes
Reading: Understanding Google Analytics
minutes
Reading: Real-Time, Audience, Acquisition
minutes
Reading: Behavior & Conversions
minutes
Reading: GAIQ Test
minutes
Module 6
Email Marketing

9 readings
Reading: Introduction to Email Marketing
minutes
Reading: Understanding Email Marketing
minutes
Reading: Deliverability in Email Marketing
minutes
Reading: Creating Emails
minutes
Reading: Landing Pages
minutes
Reading: The Mailing List
minutes
Reading: Blocklist & Spam
minutes
Reading: Metrics & Measurements
minutes
Reading: Assignment: Live Project
minutes
Module 7
Other Marketing Channels

6 readings
Reading: Mobile Marketing
minutes
Reading: YouTube Marketing
minutes
Reading: Online Reputation Management
minutes
Reading: Blogging
minutes
Reading: Doubt Sessions
minutes
Reading: PD Or Interview Skill
minutes

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